Nationwide Real Estate Campaign

For the past couple of weeks I have been commenting on why I believe now is a good time to buy Real Estate. I have written several entries (see Buyers market means…BUY! And, Current Real Estate Market) to help inform readers about the current state of the market. Just recently the National Association of Realtors (NAR) has gone on a nationwide campaign to urge home buyers to buy now before the market changes. The NAR has taken out full page newspaper advertisements to urge home buyers who have been waiting to buy the home of their dreams to act now before the market changes.

This is the first-ever newspaper blitz taken by the NAR. The feature, headlined, “It’s a great time to buy or sell a home”, points out that interest rates have fallen seven months in a row and are near 40 year lows, inventories of existing homes are higher then they have been in decades and prices have stabilized. But, these conditions won’t last for long, as sales are likely to pick up, prices gain traction and conditions improve for sellers next year.

The advertisement will appear this weekend (Nov 11-12) in the Wall Street Journal, USA Today, and Sundays in the New York Times, Washington Post, Los Angeles Times and Chicago Tribune.

NAR president Thomas M. Stevens said the newspaper ads are the beginning of an NAR campaign to urge buyers and sellers to take advantage of the favorable market conditions. Two of the network television and radio ads directed at buyers and sellers will begin airing in the second week of January.

So remember if you are thinking about buying a home or condo consider these points:
- Interest rates are low
- A good inventory of homes is available
- Prices have stabilized and are starting to rise
- The future of the housing market and the economy are positive
- Housing is a great investment, with average home valuations increasing 88 percent in the last 10 years